Experience-driven insights and practical perspective from 35 years in the pharmaceutical industry.
Oct 20, 2026
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4 min read
How deliberate preparation and an unexpected example helped distinguish my candidacy for a pharmaceutical career.
Oct 13, 2026
6 min read
Better information can change what you know about your business. But knowing how to navigate a report isn't necessarily the same as understanding what the report is telling you.
Oct 6, 2026
We were preparing to enter a market dominated by an established competitor. Our targeting work had identified the customers who mattered. But experience was beginning to tell us that knowing who mattered wasn't the same as understanding how influence moved between them.
Sep 29, 2026
3 min read
Earlier in my career, I had an opportunity to help support the launch of a pharmaceutical brand in a market where our company had never competed. What I learned wasn't simply about launching a brand. It was about what can happen when different kinds of experience are allowed to strengthen one another.
Sep 22, 2026
The representative knew how to sell. But during our field ride, I could hear the training in almost every call. What happened next taught me an enduring lesson about the difference between learning a technique and making it your own.
Sep 15, 2026
We had identified the right customers. We had followed the process. And we still missed something that changed the way I approached pharmaceutical launches for the rest of my career.
